Focusing on delivering qualitative impact by tying multiple performance metrics to our strategy and focus on delivering actual value – not just using metrics to measure key performance indicators. This article addresses some of the key questions that were raised by the remote audience during those sessions. The MSL Report brings together perspectives from Alkermes, AstraZeneca, Sanofi, and leading life sciences companies comprising 4000+ MSLs worldwide to address the question: what is the future of field medical affairs? The Medical Affairs Company Specialty Recruiters: You Know Our Names and We Know Yours Whether you are actively seeking a position or just keeping an ear to the ground for opportunities, TMAC has a 20-year history of matching the perfect people to the right positions, every time. Getting the “right”-i.e. The Future of Medical Affairs: Medical Science Liaison Outlook Medical science liaisons are on track to become digitally savvy scientific experts who partner with an array of stakeholders–from healthcare providers to patients–to drive better outcomes. While this number doesn’t exclusively pertain to healthcare data, the trend in healthcare is similar, driven by a number of developments. Medical Affairs – Bright Future Driven by Data. It’s that final group, KOL development, that will primarily undergo the BCMAS program. Medical affairs will be largely influenced by these developments in terms of … The Future of Medical Affairs: A Conversation with Beat Sümegi, SVP Medical, Sanofi | Medical Affairs Professional Society. Medical Affairs Bright Future. By 2015, the McKinsey study suggests, Medical might be a third strategic pillar alongside R&D and Commercial rather than a support function. She also participated in a panel discussion alongside other industry leaders, sharing her views on the strategic value Medical Affairs provides in shaping the future of the biopharmaceuticals sector. Medical Affairs professionals need to be ready to understand and meet the needs of an ever-expanding stakeholder group, as the evolving dynamics of the healthcare environment and the next wave of specialty medicines come with new levels of complexity, knowledge gaps and evidence requirements. No organization has unlimited resources, so our success can also be defined by what we decide not to do. Distilling Insights from More and Disparate Data to Benefit Patients. Informing our external stakeholders about the newest data and insights, clinical development strategies and fill critical evidence gaps, increasing efficiency in how we bring new, value-based treatments to patients. In the future, there will be significant changes in healthcare and pharmaceutical industries, and many of these will be due to technological advances and digitalisation. That begs the question: what are we going to do with all that data and ultimately the information and insights we derive from them, and – just as importantly – who within pharmaceutical companies will be responsible for managing and disseminating it. As physicians need more just-in-time, personalized information, this trend will increase, and medical affairs are well positioned to take on the challenge. The global shift towards evidence-based care is creating new opportunities for the function to play a more strategic role within pharmaceutical companies. Registered in England and Wales: 2505735. In turn, this broader understanding means that Medical Affairs teams need to foster the skills to rapidly inform new therapeutic strategies and keep treatment guidelines updated. Medical Affairs Medical Affairs: Influencers of the Future Medical Affairs is in the midst of an exciting metamorphosis. OVERVIEW Medical Affairs is both a rewarding and challenging area in the evolving environment of drug development and launch readiness planning. Medical affairs already own the task of providing unbiased and scientifically deep information; they are the ones who build a strong relationship with different stakeholders and answer scientific and medical questions about the company’s products. The COVID-19 pandemic is affecting Medical Affairs professionals around the world, and each team is responding in different ways. Healthcare providers are the classical stakeholders for pharmaceutical companies. From a technical perspective, proficient use of stakeholder engagement platforms is key – aggregating and analyzing data to generate insights that inform strategies. Medical affairs teams are in a good position to provide patients and patient advocates the information they are looking for in a format that is understandable and relatable to lay people. Information traditionally flows overwhelmingly from the company to outside stakeholders, mainly HCPs. We have all had to adapt to a new way of working, one driven by virtual collaboration platforms and digital technologies. Medical affairs departments designed for the 20th century will be eclipsed by the coming era of Big Data medicine. To put it differently: Over the last two years alone, 90 percent of the data in the world was generated. May 9, 2020. New technologies are already being applied to generate and analyze unprecedented amounts of data. We have also accelerated the use of virtual Advisory Boards with the onset of COVID-19. So, our need to generate and analyze different forms of data through data analytics will inform training and development, and recruitment strategies across Astellas and the wider industry. The focus on value-based care in addition to more complex treatments, especially in oncology, will make it necessary to convey complex medical data along with economic assessments to payers. Are you ready for the future of Medical Affairs? With the vision of a bright future before them, the next step is the massive task of figuring out how to get from here to there. With the biopharmaceutical industry now under extreme pressure to deliver superior medical outcomes while simultaneously reigning in costs and reducing excessive spending, the time is right for Medical Affairs organizations to earn their place at the leadership table by creating opportunities to deliver new value for both patients and the health care ecosystem. Product development was under clinical, while marketing and product lifecycle management was owned by commercial. Medical affairs: past and future At the heart of the pharma model has always been the clinical and commercial functions. The Medical Affairs function in the pharmaceutical industry has grown in importance in recent years, having a greater voice internally and becoming significant budget holders. With smaller patient populations and data available at launch, it will be increasingly important for Medical Affairs to understand the disease area and know our treatments inside and out. Medicine will be increasingly personalized. Medical Affairs teams need a wide range of capabilities, says Danie Du Plessis, Head of Medical Affairs at GlaxoSmithKline. A recently released study by McKinsey suggests that medical affairs departments are the logical place for all that information to be collected, managed, utilized and disseminated. But as digital solutions are set to take over the industry, what can MA do to ensure they continue to thrive in the future? Currently, the medical affairs group is responsible for safety, publications, medical education grants, health economics, and key opinion leader (KOL) development. the product lifecycle; • Healthcare product and service advancements; and • Technological innovations, and. © Reuters Events 2021 | TERMS OF USE | PRIVACY POLICY | +44 (0) 207 375 7222, Thought leadership and innovation for the Pharmaceutical Industry. For decades the medical affairs role was defined primarily by information support and the management of … While the extent and level of personalization that will be needed are new to medical affairs teams, the task itself isn’t. The Medical Affairs Integrated Organizational Model 3. Medical Affairs Organization Of The Future 1. Medical Affairs teams will now be able to identify, profile, and engage the most influential global opinion leaders by accessing data covering global meetings, clinical trials, publications, advisory boards, organizing committees, editorial boards, regulatory affiliations, and social and digital media sources, as well as patient-centric clinical data and insights. - Healthcare product and service advancements. They allow us to stay informed of wider developments across the clinical landscape. Patients, meanwhile, are presently better informed about their conditions.The level of patient awareness of treatment options and the associated risks of treatment is higher than ever before, thanks not just to “Dr. Here, the heads of AstraZeneca’s U.S. hematology medical affairs and commercial teams share their thoughts on the driving forces for the future of … As the Medical Affairs function expands to include new roles, organizations and individuals are innovating to keep pace. Medical affairs has established itself as a key department in pharmaceutical companies, largely for the department’s role as the communicators of scientific knowledge. Find out more about how to progress your career within Medical Affairs here. Research Article Health Affairs Vol.2 No.2 The Future of Medical Practice White ae Medical Science Liaisons: A key to driving patient access to new therapies Peter Rutherford, M.D., Ph.D., Vice President, Integrated Market Access, QuintilesIMS Nicola J. Smith, Senior Director, Regional Head of Operations, Field Medical Affairs Projects, QuintilesIMS Personalized treatments mean collecting more data and then identifying and analyzing the data relevant to a particular patient in a specific situation. Sign up, A Case Study on Altering Endpoints: How Astellas used Patient Input to Develop CRESEMBA®, Building the medical affairs organisation of tomorrow, #Icare4Rare campaign launches to raise awareness ahead of Rare Disease Week 2021, Bringing innovation to rare disease patients in Europe, Trial site management in the post pandemic era. The medical profession appears to be undergoing profound changes that promise to shape its future. Subscribe There are several ways in which medical affairs could expand their footprint and importance within the organization in this scenario. We therefore need to keep up to date with the emerging methods of generating epidemiological, clinical, or health-economic data. How we gather,... 2. She is also the Chair of the Board of the Medical Affairs Professionals Society (MAPS), a not-for-profit organization that focuses on enhancing the value Medical Affairs professionals provide to life sciences organizations through capability building, best practice sharing and promoting excellence in Medical Affairs. A lot of these data are likely to be produced through collaborations with specialists or academia but understanding the technical scope and value of these methods is critical. About | Contact | Careers | Privacy Policy | Terms of Service, H1 - Connecting the world of healthcare - Copyright @2020, Engagement Data: Identify How Each KOL Engages With Your Company. … But as digital solutions are set to take over the industry, what can MA do to ensure they continue to thrive in the future? Learn what McKinsey & Company has to say about the future of Medical Affairs, “A Vision for Medical Affairs in 2025”. Are you ready for the future of Medical Affairs? Are you ready for the future of Medical Affairs? Forgot your password? As our industry evolves, so should our knowledge base. The global shift towards evidence-based care is creating new opportunities for the function to play a more strategic role within pharmaceutical companies, reflecting its growing importance in value generation. Delegates give their feedback on what was a fantastic day!Wellcome Collection, London, 2nd November 2018. We have enabled several virtual collaboration platforms to enhance Medical Affairs teams’ ability to maintain interactions with healthcare providers – this has also empowered the virtual presentation of scientific data to ensure we continue to create and deliver value for patients and stakeholders. Join the best in the industry as they celebrate success, innovation and how pharma is creating value for patients and healthcare, The Astellas head of medical affairs follows up with answers to questions during her virtual keynote earlier this year. To keep up with external trends and industry changes, Medical Affairs must increase its digital capabilities, from gathering insights using Artificial Intelligence, to generating Big Data in the real-world, to identifying new ways of engaging with key stakeholders, such as virtual Advisory Boards, virtual scientific exchange and interactive medical information platforms. In the future, there will be significant changes in healthcare and pharmaceutical industries, and many of these will be due to technological advances and digitalisation. Organogenesis’ medical affairs team, at present, consists of medical sciences, medical communication, along with health economics and outcomes research. This data will be increasingly used to provide patient-level targeted information, and digital technology will play a key role in getting that information to healthcare providers, patients, or other stakeholders in a timely fashion. We must be agile and open to learning new things. Accurate information and timely delivery are essential for both of these stakeholder groups, and medical affairs is the department with the most experience in handling that task as they have been in charge of providing information to HCPs for decades. Medical affairs has established itself as a key department in pharmaceutical companies, largely for the department’s role as the communicators of scientific knowledge. The speed and nature of highly specialized drug development also means that our stakeholders are often hungry for additional real-world data that establish relevance for local health systems or economies. To be the proactive, strategic leader, we need all Medical Affairs colleagues to understand the right behaviors and skillsets to ensure all Medical Affairs regions and functions are enthusiastically involved at every level. Charlotte Kremer, MD, MBA, is the Executive Vice President and Head of Medical Affairs for Astellas Pharma Inc. Dr. Kremer provides leadership for the Medical Affairs organization globally. Here, the Medical Affairs Professional Society (MAPS) speaks with Beat Sümegi, SVP Medical with Sanofi, about major areas of … Medical Affairs sits within commercial organisations and is concerned with post-approval activities. We need to have the right capabilities and be lifelong learners – training, itself, is a valued skill. The future of Veterans Affairs Medical Centers. Are you ready for the future of Medical Affairs? 1) A ‘fit for future’ Medical Affairs organisation, that addresses emerging needs to drive: - Patient centred insight generation and communication throughout the product life cycle. Medical Affairs: Influencers of the Future Medical Affairs is in the midst of an exciting metamorphosis. “As part of our new business model, which puts Medical staff increasingly at the forefront of HCP interactions, we have emphasized four areas of medical competency and capability: scientific and product expertise, value and access, governance, and communications skills. A far larger and more ambitious vision for medical affairs is defined by the following: 1. Adopting New Technologies to Facilitate the Flow of Information. Our goal should be focused on accessing and interpreting real-world data to continuously learn about the safety and efficacy of our compounds in real life, in different patient subgroups. They will generate and analyze vast volumes of real-world data and excel at communicating scientific evidence. COVID-19 – A MAPS APAC Region Town Hall: Best Practices & the Future of Medical Affairs. Google” but also the increased accessibility for patients to connect with patient advocacy groups on various social media platforms. Medical Affairs – Bright Future Driven by Data. Managing the Information Flow into the Organization. Instant Insights offers you a digest of vital knowledge and practical steps you can consider now. The Future of Medical Affairs Introduction What are the future opportunities and challenges for medical affairs As the interface between companies and KOLs, HCPs, payers and patients, medical affairs has grown rapidly in importance. As medicines In this strategic report, The Future of Medical Affairs, senior medical affairs experts from leading pharma companies peer into the crystal ball to identify the future challenges innovative practices and technologies that will shape future operations in this critical sector. needs to drive: • Patient centred insight generation and communication throughout. There is a huge opportunity in real-world data. In this strategic report, The Future of Medical Affairs, senior medical affairs experts from leading pharma companies peer into the crystal ball to identify the future challenges innovative practices and technologies that will shape future operations in this critical sector. Continued pressure from regulatory agencies and public sentiment have pushed more and more activities into Medical Affairs organizations. The impacts of 2020 on trials are causing pharma to consider a new direction for trial sites,... ... and value our content, you should sign-up to our newsletter. A recently released study by McKinsey suggests that medical affairs departments are the logical place for all that information to be collected, managed, utilized and disseminated. Reinventing the Role of Medical Affairs The most competitive pharma companies in the coming decade will be masters of data and digital technologies. It is up to the Medical Affairs professionals to realize this potential and drive value – value for internal stakeholders, external partners, and ultimately, value for patients. Medical Affairs is both a rewarding and challenging area in the evolving environment of drug development and launch readiness planning. The Future of Medical Affairs: Real-Time Data and Digital-First Networking Take Center Stage.
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